Fonts Matter

Renee Kempfer
Apr 11
2 min read

How to Pick the Right Font and Stay Consistent

If you’ve ever spent 45 minutes scrolling through fonts on Canva trying to decide between two that honestly kind of look the same... you’re not alone.

Choosing the right font for your brand isn’t just a design decision—it’s a communication one. Fonts speak before your copy even gets read. They help build trust, set tone, and make your brand feel like it has its act together.

Let’s talk about why fonts matter, how to pick the right ones, and how to avoid the all-too-common “too many fonts” spiral.

Why Fonts Actually Matter

Fonts carry personality. They give your brand a voice before you say a word.The wrong font can make you look outdated, hard to read, or worse—like a totally different brand depending on where someone finds you.

The right fonts:

Make your content easier to read and recognize
Help you look professional (even if you’re a one-person show)
Reinforce your brand’s tone, energy, and values
Make your designs feel cohesive—even across platforms

Choosing Fonts That Work for Your Brand

You don’t need to know typography inside and out to make a good choice. Here’s a simple process to get you started:

1. Know Your Brand’s Vibe

Are you playful or polished? Minimalist or bold? Choose fonts that reflect that personality. Script fonts might feel artistic, while geometric sans-serifs feel modern and clean.

2. Pick a Font Pair

You’ll want two fonts: one for headlines and one for body copy. They should complement each other without clashing.Try mixing a bold serif headline font with a clean sans-serif body font—or vice versa.

3. Test for Versatility

Your fonts need to look good across digital and print, on social posts, in email, and on your website. Test for readability in both big and small sizes.

4. Keep It Simple

No more than two fonts across your entire brand. One for headings, one for text. That’s it. You can use different weights (bold, light, caps) to create variation without chaos.

What Happens When You’re Inconsistent?

Using five different fonts across your website, Instagram, and pitch deck doesn’t just look messy—it breaks trust. People notice, even if they can’t tell you exactly what’s off.

Inconsistency leads to:

Designs that look unprofessional or “off-brand”
Confusion between your materials (especially across platforms)
A lack of visual identity—making it harder to remember your business

When your fonts are consistent, your audience knows what to expect. That familiarity creates recognition, and recognition builds trust.

Quick Tips to Stay Consistent

Save your fonts in Canva or wherever you design so you’re not guessing every time
Use the same two fonts across all platforms (social, email, website, print)
Make a mini brand style guide with your font names, sizes, and use cases
Audit your old materials—update anything that looks out of alignment